Walk with us…

Circular Trail is a growth consultancy helping brands scale commercially, expand into new markets, and unlock fresh opportunities. We combine global sales and strategy expertise with innovative approaches to product, digital, and sustainability — ensuring growth that is both ambitious and future-proof.

Founded by Chris Mooney, an international commercial growth leader with over 20 years’ experience at Adidas, Under Armour, New Era, Ecco Footwear, Dryrobe and more, Circular Trail is built on a proven track record of driving revenue, building distribution networks, and leading global expansion. From rebuilding e-commerce strategies to launching new market entries to International Go To Market planning, Chris has consistently delivered measurable growth across some of the world’s most recognisable brands and markets.

Today, Circular Trail brings together a team of experienced consultants and specialists, working alongside Chris to deliver tailored growth strategies for ambitious brands. Together, we combine global commercial expertise with deep functional knowledge — ensuring every client benefits from both senior leadership insight and hands-on execution support

We believe growth and responsibility go hand in hand. Our role is to help ambitious brands not only hit commercial targets but also embed innovation, responsibility, and resilience into their long-term strategy.